Format Values Where This Formula Is True For Any Letter Writing A Press Release That Demands Attention

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Writing A Press Release That Demands Attention

There is no strict formula for writing a press release. Most good content writers will attest to this tried and true method for creating a release that clearly proclaims a specific message. If you want to find out how to create an effective release or know what to expect from a professional, this post will help you create and structure the final press release.

header

The top line of your release is usually a capitalized one-sentence wrap-up of the encapsulated primary message. There should be a line that identifies the reader as to what the release is about. In essence, think of this line as a type of meta description. For example:

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Grabber

With little more content than a header, this section of a press release is intended to draw the reader in. Kind of like an ‘entrance’, providing a taste of what’s to come. It explains in more detail the importance of reading the release and how it is valuable to the reader. A grabber is usually voiced as a sales pitch. If it is written correctly, the reader should be sold without continuing to read. For example:

Have you ever wondered how to write a press release in the right format? With the help of our service, you can access the information you need today. Any business owner, web site developer, sales executive or writer can obtain and use this information immediately, perhaps providing significant savings.

Main text

This is essentially the ‘main course’ of a press release. Any information necessary for the message of the release should be included here. The first paragraph should start with the date of release, then go into detail. Each paragraph should describe the personal talking point of the ad. When ordering a press release or drafting one yourself, it’s always helpful to write a table of contents outlining the topic for each of these paragraphs. It helps the flow of content and adds value to the narrative. In the list of 5 items you can use optional services or options for the last two paragraphs and put important information about the ad in the first three.

About Us section

This section describes the web site or business and is meant to build trust with the reader. This is a very simple section. Typically, the information includes the site or company’s launch date, how they’ve grown over the years and where they are today. This information should be kept professional rather than conversational.

Contact information

Obviously, no press release is complete without providing information on how to contact the ad’s distributor for more information, as well as a last chance to include a Web site URL or company phone number. The information provided should be formatted as follows:

Name: John Writer

Position: CEO

Website: yourwebsite.com

Phone contact: 987-555-1234

Email Contact: “info@yourwebsite.com”

So there you have it! How to structure and write a press release in the simplest format possible. This is a tried and true, successful formula used by many professional writers. If you follow these basic guidelines you will easily create your own press release. Good luck!

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