For Each Of These Generating Functions Provide A Closed Formula Generating Maximum Inquiries Through B2B Portals

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Generating Maximum Inquiries Through B2B Portals

The Internet is undoubtedly the greatest invention of all time. About 30 years ago, I doubt anyone would have imagined that the Internet would play such a pivotal role in our lives today. The development of technology has shrunk the entire world into a small space that is accessible through computers and hand held devices like mobile phones, palm tops and others. Today, Internet has become an integral part of our lives and has completely changed the way we live, work, eat, do business, travel. Today we are completely dependent on the internet for everything we do.

Currently, there are billions of pages available on the Internet on various topics. Hundreds and thousands of sites dedicated to any particular topic can easily be found. From business to marriage, from automobiles to space research, you name it and you will find information via the World Wide Web. Social networking sites like Facebook, Twitter, Orkut have revolutionized the way people interact with each other and share information. These sites have gained global acceptance not only among the youth but also among entrepreneurs or business owners who use them for brand promotion, launching new products and marketing their businesses.

Talking about business, B2B (business-to-business) portals have emerged as a viable option for promoting and doing business online in a very cheap and cost-effective manner. B2B portals, also known as e-marketplaces, are large communities of buyers and suppliers listed on a site with the aim of developing and establishing new business relationships and maintaining existing ones. These sites provide a platform for buyers and sellers to interact and make maximum trade inquiries through the use of various tools and services offered. But how to get maximum response or inquiry for your products through B2B portal?

Below are some tips that can help in getting maximum product exposure and better business response.

The first and foremost step that one should take is to register/list your company on any of the leading B2B portals. Registration on most B2B portals is free. Others charge a nominal fee for listing a company. All one has to do is fill a simple registration form and post relevant/correct information on company, email address, nature of business, and other details. Giving authentic information about the company and the nature of the business is important as it helps in getting relevant feedback from potential business partners.

Although free members are offered limited services, at least one can get the hang of it before moving on to become a paid member. After seeing the feedback they get as a free member, they can opt for a paid membership to get additional services and benefits. Most B2B portals allow free users to post up to 10 products with photos and specifications on the site. It is important to give maximum information on your products to get good feedback from buyers.

Most listings on B2B portals are categorized by industry, to help buyers find suppliers according to their area of ​​interest and vice versa. Some sites have focused on product listings with full product details, specifications and photos to help users easily browse different product listings under a category or sub-category.

While posting your product on a B2B portal, always try to upload a product image and give product details, specifications, functions and other information related to the product as it can help buyers find your product quickly. Also mention the benefits your product offers over your competitors. The terms and conditions regarding sale, shipping, packing and location of the products are worth mentioning to increase the chances of getting good buyer feedback.

Visitors to B2B portals should be aware of the trade lead service offered by most B2B sites. Trade leads basically serve as a notice board for registered users of the site where they can post buy/sell requirements for any product and most of the B2B portals provide this service at no cost. All you need to do is post maximum and correct information to generate response. For example, when posting a purchase business lead, one should clearly describe the product requirement, quantity, delivery time, shipping destination and other important information clearly. If you have a sample of your requirement, you can upload a sample photo to get a more specific and faster response.

One should always evaluate any purchase requirement thoroughly before responding. Also avoid sending multiple or bulky attachments through mail. Avoid using short forms related to any product name and never send too many reminders to the buyer. Also try to keep your company profile updated and respond regularly to emails received in response to your posted trade leads or company listings.

There are many other paid services offered by B2B portals such as exclusive products, catalogs, websites, trade fair promotions, credit reports and others. Everyone should analyze their needs and budget before opting for any paid service. B2B portals are well promoted on search engines like Google, Yahoo, Bing, etc. and thus can provide maximum visibility to any company/products on a global scale.

With the abundance of services offered, everyone wants to make maximum and best use of B2B portals for their business promotion. A word of caution though, always thoroughly verify the credentials of any company before making any transactions or doing any online business.

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