Finding The Distance Between A Point And A Line Formula Which AdSense Format Works Best?

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Which AdSense Format Works Best?

Our daughter’s grade school is right across the street, so it’s easy to hop on the bike and she has a nice ride to the playground with us on the seat tube.

As we approach the school, signs abound asking everyone to slow down to 20 mph from 7:30 AM – 8:30 AM. There is a typical school zone sign, and white lettering on the sidewalk.

In fact, there is even a senior citizen crossing guard at the corner!

Ever notice how everything is connected together? Is it rare for millions of children to go to school every weekday morning? How can that be?

customization. Based on years of what works and what doesn’t, local governments know what signs to put where, what color, size, font style, font color, reflectivity, height, distance from school, distance to school, and more. Other Factors That Made School Zones Safe

Likewise, there is a pool of experience that can greatly improve the monetization of your pages with Google Adsense ads. If you were starting a new school district in your town, and you were assigned to create a “safe zone,” would you start using the neighborhood? Doesn’t it make sense to do as much research as possible on what has been successful?

That’s exactly what I’ve done with AdSense.

Lately I have been writing about various tips on how to get more visitors to your site as that is an important part of the monetization equation with Google Adsense. It only makes sense that in order to get any revenue with a campaign, you have to have someone visiting your pages and seeing the “ads”.

But once those visitors start showing up on your site, either through your own promotion, or by using Google’s AdWords to show them here, cashing in on the experience of AdSense pioneers will ensure that you’re converting those visitors to clicks on AdSense ads. displayed on your site.

When I first learned about AdSense, I thought I was dreaming. Here was a company (Google), that was willing to pay me for the traffic I was already enjoying on my sites. As I mentioned in a previous post, my friend, Matt Wright, explained to me that he was making well over four figures a month on his sites.

If you’re like most of us, you don’t just want to enjoy the benefits, you want to know the best recipe to get the best results possible. (Squeeze that turnip, baby!)

I remembered drinking coffee. Wow, good stuff! As the years went by, and incident to being able to get good coffee, I learned that the way I was creating my “cup” was really bad. It was “good”, but someone showed me “good”. Very good! Soon, I bought a burr grinder and bought high quality beans.

I experimented with different roasts and found mine more enjoyable than others. I found that water played a big role in making that perfect cup. Bottom line, it took some experimenting and following the successful recipes of coffee “pioneers” to turn me into a coffee connoisseur.

Let’s see what has worked well in AdSense. Consider this a recipe you must try.

  1. Displaying images directly above “leaderboard” style ads. What happens is that the images draw the eye to the ads and they become more attractive. You should be careful not to draw unnecessary attention to advertisements. In other words, keep the images simple. Anything that may refer to images as AdSense ads is against the Google AdSense Terms of Service Agreement.
  2. We’ve talked about using colors. Pioneers tell us that ads achieve the best click-throughs when they match your web page’s layout and colors.
  3. Make sure you have ads on every page of your site. In this case, more is better. Again, stick with the program rules. Currently you are allowed three ad groups and one text link group per page.
  4. Get fat! According to Google, wide is better because it holds more content and makes it easier to read without line after line dropping down. The most effective sizes for click-throughs are 326×280, 300×250 (inline rectangle), 160×600 (wide skyscraper).
  5. Guru says to place your ad at the top of the page and on the left side. Why? Good for maximum eye focus. Imagine the monitor as a piece of paper and cut it in half horizontally. Secret: Top Left!
  6. Did you know you can earn AdSense money with a Google “Search Box” on your site? For more information on this, see: Google AdSense Tour

    [http://www.google.com/services/adsense_tour/page6.html]

    Users can search just Google or your entire website. If they click on the ads displayed on the search page, you earn money.

  7. Use “link” type ads. These are small text ads in six sizes ranging from 120×90 pixels to 728×15 pixels. You can add one link unit to the three ad units per page already allowed, giving you a maximum of four ad units per page. Again, this gives you another opportunity for revenue. Google Link Units http://www.google.com/support/adsense/bin/topic.py?topic=294
  8. Track, track, track! Use channels to track the different ad formats and color schemes you’ve created to find out which ad units are performing well. Then, take that information to tweak and refine your site. For more, see: What are channels? http://google.com/support/adsense/bin/answer.py?answer=9868&topic=152
  9. Tweak your pages even more by adding special tags. This helps Google know where the “real content” is on your pages which leads to more targeted ads and hopefully higher click-through rates for you. This is called: segment targeting. https://www.google.com/support/adsense/bin/answer.py?answer=23168
  10. Never forget that content is king! Think of content as your resume to the world. It doesn’t have to be about you, but it should reflect something of value to the end user.

Alas, here are ten more tips to help you make more. Let me know what’s working for you, or ask what might be wrong with your placement.

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