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## Adam Short – Niche Marketing Review

If you are just getting started with internet marketing, you must have heard a lot about niche marketing. Niche marketing is finding a market where there is a lot of interest in a topic, but not many marketers competing for keywords related to that market. For example, Adam Short describes his trip to the betta fish market where he found a bunch of keywords like “betta fish info”, “betta fish care” that were great keywords.

Adam Short’s Niche Marketing shows you a step-by-step process on how to position these niche websites that are perfectly optimized for Google in the search engines. Even if you’re not that technical, the video sequence of the step-by-step class ensures that you won’t miss a step if you follow the instructions.

There are two important things you should do before you start building your sites

1) **Go to the right market:** If you are working on your own, maintaining these sites takes time and effort. You want to make sure that the market you are entering into actually makes sense to promote! Adam shows you how to do market research before you start promoting products that won’t sell. He shows different strategies and market profiling to ensure that it is good to enter the market. Going one step further, you can reach a market that is selling, but it can be a way for competitors that even expert internet marketers can’t penetrate. This is an important step in the process because we don’t want to waste time promoting the wrong products! Life is too short!!

2) **Keywords Keywords!!** When talking about location, location, location, it’s synonymous with real estate! The keywords we use to promote our niche market are very important. Along with the program you get a tool called Money Word Matrix. I live on this tool and live by it! The Money Keyword Matrix allows you to pick the best keywords from the bad keywords – and it all has to do with how many searches they get and how many marketers are trying to rank for those keywords. You can do it manually because Adam clearly shows you the formula he uses to get the keyword results – but I don’t know why anyone would want to do all that manual work. There is a lot of work involved in actual marketing and you don’t want to exhaust yourself in the research phase.

I already have a few sites but the truth of the matter is that now I have a complete understanding of niche marketing, Google ranking, keyword research, and back linking that I can run with and make a lot of money. I am thrilled with Adam’s niche marketing program!!

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