Find With Proof A Closed Formula For N K 2 Tug of War Marketing

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Tug of War Marketing

Warfare is one of the most common analogies used to describe the marketing process. Many of us have read books and articles with titles like “Guerrilla Marketing” or “Strategic Marketing,” and many of us suspect (especially when budget time rolls around) that our corporate conference rooms are no different than military command centers. conflict The analogy works so well because it’s not too much of a stretch. Marketing is the most powerful piece of ammunition in our arsenal – and where there’s power, there’s competition! What is war if competition is not carried to the highest extremes?

I’m really detail-oriented by nature, and “plan your work, and then plan yours” is a message I strongly believe in. This has served me very well in marketing, as I’ve seen the evidence over and over again. There is nothing like a good marketing plan to ensure success. At a basic level, to ensure success and maintain an effective marketing position, it’s important to think the process through from start to finish before you take action. In a word, strategy. There can be no good fight without good strategy.

Now, strategy is an adult word. Strategizing is something adults do because growing up means taking control of your own destiny and without a plan, destiny doesn’t move easily. Unfortunately, in learning how to strategize like adults, we often forget how to behave like children.

My writing goal is to help you bring a little bit of your childhood back into your adult work, and make your marketing efforts more successful as a result. We’ll rely on the same old tried-and-true warfare analogy, but we’ll make it even more fun by mixing up the rules of the good old-fashioned game we played as kids: tug. of war!

How to play Tug of War

Lesson One: To win the game, play by the rules to be effective.

It has always been amusing to me that as young children, each of us had an innate understanding of the correct strategy to play and win a game like “Tug of War”. We may not have the strength or weight to be able to push another person or people across the line, but what we lacked in brawn, we made up for in instinct. At times, we sat, or gave the other team enough to think we had easy “pull-overs” – then inches from the line, we gave it our all and pulled our way to a surprise victory. We didn’t know we were strategizing when we would slow each other down for the count of ten, and then drag like crazy, but we knew how to win.

Somewhere between childhood and adulthood, we lose a lot of understanding along the way. We forget the deceptively simple rules of staying on top. This happens on sports teams. It happens in the military. It happens in companies. It happens in brands.

The rules are simple:

– Rule 1 – Hold tight.

– Rule 2 – Don’t let go.

– Rule 3 – Use all ammunition at your disposal.

– Rule 4 – Leverage your allies.

– Rule 5 – Move secretly and deceptively.

– Rule 6 – Don’t let the enemy gain momentum.

– Rule 7 – Don’t show your sweat to the enemy.

These are also the rules for tug of war, and they are also the rules for maintaining market leadership… but first, to benefit from them, you must have the desire to be a leader.

You must assess the situation.

Lesson Two: Know the value of winning.

Is it important for your company and or community to maintain a leading position? What bad things could happen to you if you didn’t? If the answers are unclear, create different winning and losing scenarios, and evaluate the importance.

Assuming you value the position, and want to protect it forever, we offer the following:

Rule 1 – Hold tight.

In a tug of war, you need to get a good grip to hold tight, and keep it. You can’t expect to win just by looking at the line. You have to keep your eye out to see how all the players are reacting — and even when the tug is strong and hard to hold, you maintain a good grip and tug as hard as you can.

In a tug of war, you must also defend to maintain good footing. Steps in apartment marketing fall into three general categories: target residents, apartment and community differentiation, and advertising channels. Don’t leave competition any convenient means by which to gain a winning footing.

Rule 2 – Don’t let go.

In direct hand-to-hand combat, the taller heavier guy has certain undeniable leverage advantages. In a tug of war, the same kind of advantages are magnified.

Everything is difficult for the guy who is caught on the opposite side. Always keep your opponent on site. In the game of tug of war, this means pulling hard and long or with sufficiently strong and heavy teammates. In marketing, this means constantly training and developing your team to maintain a competitive advantage.

Rule 3 – Use all ammunition at your disposal.

It’s hard to win in Tug of War if you’re only using your arms and the guys on the other side are using their arms and legs. The relative strength and superiority of teammates is extremely important. In tug of war marketing, your valuable ammunition includes (but is by no means limited to) your teammates, apartments/community, marketing and leasing techniques, and budget decisions/expenses. Here’s where some of the rules of true warfare come into play:

Apartment/community – You cannot reserve a line with the following apartments. Our recommendation to anyone who wants to maintain market leadership is to work twice as hard as the next guy to improve and maintain the community. Your apartments don’t need to be 100% superior, but they should offer some unique feature(s) that make them more attractive to your target residents.

Marketing and leasing techniques – The second line of defense lies in your marketing strategy. Fight with superior sales techniques. Within each technique, there is a most advanced idea or concept. For example, if advertising is important, copy is dramatically better than the competition. Remember, you don’t have to use all weapons, just the ones that work best for you, and the ones that work better than your enemy. Also remember that the element of surprise does not become the main defense strategy by accident – it is in your best interest to be the first to develop new, more effective “weapons”, so an aggressive development and testing program should be part of you. Strategy.

expenses – It takes strength to fight challenges. Just keeping the body in the right place is not enough. They should have a strong body. You can’t save resources when you’re losing a battle. You must use the reserve. You can only save resources while a battle is being fought. Many companies forget that sometimes the decision of how much you spend and where is not entirely yours – sometimes that decision is made for you by your competitors.

Rule 4 – Leverage your allies.

Tug of War is much easier to play if half the neighborhood decides to help you win. The same goes for apartment communities. Focus on building alliances with key local employers, merchants, city offices (such as your local chamber of commerce), and other businesses in your neighborhood. Get them on your side.

Rule 5 – Move secretly and deceptively.

Remember what we said about the element of surprise? A surprised enemy is a weak enemy. The element of surprise has two dimensions to playing tug of war successfully.

First, don’t let the enemy see where you’re going unless it’s to your advantage to do so for deceptive purposes. The principle is: look strong when you are weak, look weak when you are strong.

Second, know the enemy. A strong market leader knows more about competitors than competitors know about themselves! If you have a mystery in your mind about why your competitors are succeeding or behaving the way they do, find out. Learn what they are doing and why.

In real warfare, intelligence and information are the most important elements of successful strategy, because on them depends the ability of the army to move. In the market war, competitive research, knowledge, and analysis are your intelligence agents. Take one step at a time, and as quietly as possible. The only reason to yell at an enemy is that you’re throwing your sword down, and that’s to lure him into the open so you can blast him with your new cannon.

Rule 6 – Don’t let the enemy gain momentum.

This is a concept that we are all very familiar with through our experiences with sports or other games. Energy is a function of speed. Energy fuels the will to win. In a tug of war, if you let the other team pull too long and too far in your direction, they benefit from what is known in psychology as a goal pattern. The reverse is also true. An enemy who makes no progress is frustrated. A frustrated enemy is much easier to defeat. For every inch you are pulled in the wrong direction, pull the other team back two inches! Energy increases as you near completion. Take advantage of it by channeling all your energy into that winning tug!

Rule 7 – Don’t show the enemy you’re sweating.

Finally, when you are in the critical stages of near defeat, it is clearly in the leader’s best interest to appear calm, assured, and filled with infinite reserve energy for combat. Never let a shark smell blood. Don’t let the other team see you struggling to hang on. The same goes for competitors. Remember that in any financial period, someone in a competitor’s office has the power to decide what resources they will risk in the battle for your leading position. Rarely is there any money left, all credit used. There is always too much for someone who dares to take risks. If you look tired, or not in any way fighting, they will decide to pursue you with renewed vigor, and that decision will directly affect the resources they need to defend themselves. Send clear messages that discourage competition.

Marketing is a war – a tug of war. It’s a little pull and yield, a little give and take… The secret is to pull and take more than you receive or give, and that requires good strategy. I hope these rules serve you as well as they have served me. Grab the rope, get a good footing, keep your eyes on the other team, and pull with all your might!

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