Find Its Target Formula Which Guarantees It Hits The Target Top Marketing Guru Shares Success Secrets: Interview with Marketing Guru, Joe Vitale (Part 3)

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Top Marketing Guru Shares Success Secrets: Interview with Marketing Guru, Joe Vitale (Part 3)

Background: Joe Vitale is an explosive, results-only marketing consultant and the world’s first hypnomarketer. He is the author of several books, including his book “Spiritual Marketing,” the best-selling e-book “Hypnotic Writing,” and the best-selling Nightingale-Contant audio program, “The Power of Outrageous Marketing.”

Interview: I had the honor of interviewing marketing guru, Joe Vitale, for an hour in 2002. Even though it was four years ago, his wisdom on achieving success in business and life is still timeless. In this 3 part interview, we cover topics such as: Hypnosis Marketing, 5 Principles of Spiritual Marketing, Secrets of Top Marketers like Madonna and Trump, and her Target Marketing Formula. This is part 3 of the series.

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D: In the section of your web site, where you have “Unspoken Marketing Secrets”.

There was one theory in particular that attracted me as a speaker as well as a strong advocate

The Body Shop, CEO, Anita Roddick’s approach to marketing. He in his book “Body and Soul”.

It is mentioned that his company has never advertised. That’s where the entire marketing strategy was built

Through storytelling. With storytelling as your #1 tip, you can explain what it means

For you from a marketing perspective?

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J: I think advertising is another overlooked tool. Many people are skeptical about advertising, saying things like “it doesn’t work” or “it’s too expensive” or “it doesn’t get results”. Yet I can show you with a bit of research example after example where advertising has transformed businesses from nothing to big business.

In fact, companies that continued to advertise during the Great Depression are still alive today. Advertising is very powerful but, of course, it should be done right.

I generally don’t encourage small businesses to do any advertising at all because it’s expensive. I’m all for street smart guerrilla marketing. I’m all for “free” marketing. Like Anita. You’ll notice that she’s also been practicing all 10 tips I talk about in my Nightingale-Content tape program.

She does mega-publicity events. She is definitely a writer. She makes media appearances that I consider “free.”

Advertising. So he doesn’t need to pay for it.

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D: Looking at the timeline in terms of what makes true marketing success, what

Do you feel defied by rules or principles of time? That is, they will always be here, have always been?

Any one or two things come to mind?

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J: What a good question. AIDA is a formula that has been around for 130 years.

Ah… mind you

I… you get their interest

D … you create desire

A … you call for action

This can simplify the entire process. But anyone who follows those principles will likely do well — online and off. I’ve updated that formula with TARGET – mentioned in my old book “Cyber ​​Writing: How to Promote Your Product or Service Online Without Flames.” I updated AIDA with the TARGET phrase.

T… target your audience. Many people try to go for everything in the world. Not everyone is going to be your customer or prospect. You have to target who they are. Find out what they are reading and what they are watching and go straight to them.

A … pay attention to them.

R … arouse their feelings. Because people buy for emotional reasons and justify what they buy with logical reasons.

G… Guarantee what you are offering. Guarantees are very powerful. You must guarantee it. Although the law requires you to guarantee this, putting it in writing always maximizes results.

E … offer evidence or testimonials. I have often had sales letters that were 90% testimonials from satisfied customers about the product or service I sold.

T… tell them what to do. That is a call to action. I’ve seen many ads that rave about the product but don’t tell you how to get it. Tell them what to do and give them all the information.

That TARGET formula seems to work to start as a baseline for all marketing.

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D: Are there any specific marketing success rules or principles, given,

We are in a cyber world, will that change or will new ones pop up?

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J: I don’t know if I’m the best to answer that. My track record as a futurist is terrible. Five years ago, Mark Joyner with ASP Marketing was asking me to give him any of my books – published or unpublished – and he would release it as an e-book.

I turned him down for 2 whole years because I thought “Who is going to buy an e-book?” 5000 I live with a hard book. You can see them. You can catch them. You can bring them into the bathroom with you. So I didn’t think anyone would buy an e-book.

Finally, after 2 years, I gave him my old book and said “put it online and see if you can sell it.” He didn’t think he could sell one. Well, it’s “Hypnotic Marketing” and we’ve sold about 100,000 of them. So I don’t know if I can produce where any of this is going.

I invented the E-Class about 2 years ago. E-classes are a great way to teach what you know only through email. I didn’t know it would fly. I just follow the principles of writing. It came from the heart. I just bubbled up with it and acted on it. And found, wow, that people will pay for it.

What comes to mind is that people never change. Technology changes, customs change, scenery changes.

In PT Barnum’s time people were interested in food, love, romance, more money. Today we are all interested in the same thing. How we receive them, how we broadcast our interest in them will probably change. So I don’t know what happens next.

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D: My last question is more on a personal note. I want you to project yourself

Go out to a time in the future when you’re a vibrant, thriving 80-year-old…yet less

Key, accomplished and proud of all your accomplishments. and have been contacted by you

Bill Moyers because he wants to write a biography about you. If it’s yours

A lasting legacy, your final communication to the world, is what you want for people

Know about you and what is your life or your business?

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J: That’s a fantastically wonderful question. I’m impressed that you asked it the way you did. (pause) I want to say that my purpose in life is to ≤ help people achieve and achieve their dreams. I hope what I’ve done inspires them, and shows them how to achieve their ideals, their dreams, their miracles in the fastest, easiest, most fun way possible.

In my 40s, I discovered that life has an escalator and you don’t have to take the rocky path up the hill. You can actually go to the other side and there is an escalator where you can slide up. And I did my best to tell people where it was.

Dennis: I really appreciate your time. It has been an honor and a privilege.

Joe: It’s been surprisingly more fun. I thought you would ask me a lot of boring questions, *but you were more authentic in your questions and deeper in your exploration. Thank you for asking me. You made my day.

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