Find Its Target Formula Which Guarantees It Hits The Target How to Design a Successful Custom Shirt Strategy for Trade Shows

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How to Design a Successful Custom Shirt Strategy for Trade Shows

Right or wrong?

Your trade show giveaway using promotional shirts and apparel will always yield positive results for your business.

wrong

As with any marketing strategy, giving away custom clothing doesn’t always guarantee the success of your campaign. All marketing strategies, from the simple distribution of promotional items to a nationwide tri-media campaign, are just tools that can help you reach your goals. The same is true when used in a trade show setting. The overall effectiveness of your trade show apparel giveaway strategy depends largely on how you use the “tool” in relation to your target objectives.

Now, the next question you need to ask is: How can you effectively run a promotional discount strategy to achieve your goals?

Again, like any marketing strategy, there is no exact formula you can follow to be successful. Every marketing guru will have their own “proven” approach to maximizing the ROI of your marketing budget, but in reality, there is no clear and perfect path that will apply to everyone. This is because each industry, and each company within that industry, requires a different set of strategies to fit its own strengths, culture, and values. However, what is possible is a set of strategies that can serve as a skeletal framework for your own customized approach. This set of strategies, of course, will not cover all aspects that can help you achieve a successful marketing campaign. But all these strategies can do is provide you with guidelines that you should expand to fit your business.

And for a trade show apparel strategy, below is the format your program should have:

1. Do a comprehensive research on your target market.

It’s never about you, and it’s always about them. Conducting thorough market research should be present in all marketing strategies, not just promotional items. Remember, a trade show is the venue for you to meet your target market face-to-face. Before you even enter that arena, you should already know what they want. Thus, they are more responsive to your promotional strategy. Again, a trade show apparel strategy may or may not work for the occasion, but knowing your market well increases its chances of success.

2. Evaluate and choose the best trade show where you can meet your target market.

Not all trade shows are for your company. Just attending a trade show takes a lot of preparation, good strategy and man power allocation. When choosing which trade show to attend, consider the geographic, demographic and psychographic factors that determine who your target market is. For example, if you’re in the real estate industry, you might skip attending a general construction summit. If this construction trade show is one in property development, that’s when you can put it up for consideration.

3. Choose and design the perfect trade show apparel to fit your market, event, and brand.

Again, depending on the segment you are targeting, you should choose an appropriate promotional product that your target market will appreciate. Design also plays a big role in the success of your campaign. Examples of design issues to focus on are logos on t-shirt colors and message clarity on printed shirts.

4. Plan a distribution program for your promotional items during the trade show that should answer the following questions:

  • How can your target market be attracted to your trade show booth during the event?
  • How can you effectively distribute your trade show apparel?
  • How can you deliver your message (sales pitch) or gather information from your target market (contact details) during the distribution process?

5. Create a system to organize all the information collected.

This step is often overlooked as many believe that the success of a promotional item campaign is only measured by the success of the event. But in fact, this move will separate the weak from the strong marketing strategy. A solid system for organizing your collected information often determines the ROI of your efforts.

6. Design a lead follow-up program from the information gathered.

In other words, call and follow-up on your collected leads.

These 6 steps will guide you in making a promotional gift strategy, like customized clothing, work for you. Again, you should remember that this is just an outline and your campaign should not be limited to what is provided above.

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