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## Role Of a Network In Affiliate Marketing

An affiliate network provides a third angle to the internet marketing business. The other two are merchants and web site publishers. An affiliate network plays the role of merchant and publisher in online marketing. This does not mean that the network operates its own site or produces products for sale. The need for an affiliate network was realized by both merchants and publishers or affiliates. They need a common platform to share. Merchants want someone on their side to cross-check traffic claims made by publishers. Publishers on the other hand want to take care of their payments.

**Function of an affiliate network**

Apart from acting as a caretaker for merchants and publishers, network marketing helps in boosting online marketing in many ways.

- Affiliate networks help merchants and publishers come closer to finalizing marketing deals.
- An online network provides affiliates with tools for online marketing such as e-mailers, banners, etc.
- Merchants do not have to search for relevant web sites to sell their goods. The network does all the homework for traders.
- Publishers get rewarded for generating high volume traffic to their web site. Network marketing helps them find rich merchants, who are ready to give them fat commissions on clicks, leads and sales.
- A network tracks all clicks, leads and sales generated through affiliate sites to make real claims before merchants.
- As an intermediary, the affiliate network collects commissions from merchants and distributes them among web site owners.
- Running an online marketing program is also the duty of an internet marketing network.

Marketers and publishers can join online marketing networks for free, although some networks charge a membership fee.

**Affiliate Network Programs**

Online marketing has emerged as a major tool for selling products worldwide. Merchants can sell their high-priced items without opening a showroom and paying a salesman. All you need to do is find a web site that has relevance for your product. The content of the site should be relevant to the product you want to sell. Another thing is site traffic. Displaying an ad in prime space on a high-traffic site means more chances of making a sale. Publishers, who try to increase their site’s traffic, are rewarded in the form of commissions from merchants. Here are some of the best paying affiliate network programs.

Cost-per-click: As the name suggests, there is a cost to the merchant per click. Displayed ads receive clicks from visitors, which are counted by publishers to make claims.

Cost-per-action: Revenue for publishers is generated when someone visiting their site takes a specific action on a displayed ad. An action can be defined as signing up for a newsletter or leaving your contact address for further correspondence.

Cost-per-sale: This is the most preferred online marketing program among businessmen. In this program, merchants pay a hefty commission to affiliates for presenting a sale.

The next article will focus on the benefits that affiliates can attract through online marketing. I will try to tell you ways to increase their site traffic in my next article.

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