Excel Formula To Figure Out Number Of Months Between Dates How to Be a Successful Search Engine Optimizer (SEO)

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How to Be a Successful Search Engine Optimizer (SEO)

This is an area that did not exist in the last century; Most people in developing nations are still unaware of this career option. It is a hybrid field of technology as well as marketing and advertising. I am writing about Search Engine Optimization (SEO).

With the advent of the Internet and its commercialization in the last decade of the 20th century, many businesses began exploiting this medium to sell products and services. Now, where the product should be advertised. They start setting up websites, but the next question arises, how to reach the right customers? And the question for customers was, how to find the right product on the Internet?

Search engines came into being to answer these questions. They provided an opportunity for businesses to find the right product for customers and introduce their products to a growing community of new customers.

Well, this may not be how things happened but it is close to the reason why search engines exist.

Now, there are hundreds and thousands of businesses selling products and services online. How does a search engine know which webpage is useful to the searcher? For this they developed algorithms to find the most relevant result, even if there is no other way; Computers work only on algorithms. This is where search engine optimization came into existence. Search engines use certain criteria to find the right webpage and a search engine optimizer must insert the right terms or keywords in the right places, also known as keyword prominence. I know there is more to SEO than this but I am writing for a layman.

If you are thinking about making a career in this vertical of internet marketing, here are some qualities that I think are important for any search engine optimizer.

Properties of SEO

Since search engine optimization is a hybrid of technology and marketing, SEO must have both technical and interpersonal skills.

A programmer:Although you can get a website developer to implement things like implementing the changes you suggest on the website but at the end of the day you have to know how the website works and for that you have to have some qualities of a developer. There are many technical and non-technical aspects that can hinder the proper crawling of your website by search engines, you should be aware of these. According to me an SEO should work as a website developer for a few months initially. They should know at least one markup language which is obviously HTML, one client side scripting language like JavaScript, knowledge of database management system (DBMS) such as MySQL, a server-side scripting language such as PHP, a CMS WordPress And some knowledge of servers. In my early years I worked on it all for about 3 months.

A content writer: In your career as an SEO, you may be asked to write content for a website or at least for blogging, article marketing or press releases. While doing on-page SEO you need to write titles, meta tags etc. With the advent of social media, overall you should also be good at communicating with people.

an entrepreneur: As an SEO you may have to optimize websites related to various businesses. Albert Einstein once said “If you can’t explain it simply, you can’t understand it well”. You can’t optimize their website if you don’t understand the business. You must have some entrepreneurial qualities and good business acumen to execute things. You should also have good communication skills. Communication skills not only play an important role in getting links but they are also effective in explaining things and persuading customers.

an artist: Technology thrives on innovation. Search engines are constantly changing their algorithms to deal with junk content and deliver the most relevant results to their users. So, search engine optimization is an ever-evolving and dynamic field. If you want to be the best in this field you have to be innovative and artists are always innovative no matter what kind of artist they are. SEO is both a science and an art, so you must also have the qualities of an artist.

A mathematician and statistician: I know people get nervous breakdowns after listening to maths and statistics but at the end of the day you have to show whether your efforts yielded any results or not? Does Internet Marketing Work For That Business? For this you should use web analytics tools Google Analytics. You need to calculate, see trends and predict, give reasons why something worked or didn’t work. Based on this data you should suggest a strategy for the next quarter or year. This is why SEO should also have the qualities of a mathematician and statistician.

Moreover, they should also have ownership Good reading skillsReading should be their hobby. Apart from all these they should be Passionate about SEO.

I have written this article and listed the qualities for a search engine optimizer as per my knowledge, experience and understanding in this field. I know there are many SEOs out there with a lot of experience and knowledge in this field. I hope they will add their knowledge to this article, I will be happy to hear their quality comments.

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