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Why Selling High Ticket Products Can Dramatically Change How You Make Money Forever!
Make sure you read it very carefully, because it could literally change how you make money on the Internet, forever.
Ok, first things first. I see so many enthusiastic people venturing online every day with aspirations of making it online. This is fantastic, but for the vast majority it will never be a reality. The people who fail the most are those who read an ebook, take a course and/or read a dozen or so sales letters and believe they can do it with little or no investment on their part. The investment I am talking about is not the investment of time, but the investment of money. Very few people make it big time without investing in their business. That is a fact.
I see these same people creating $7 e-books to sell, or becoming affiliates for over hyped programs and selling nothing but hot air. I can tell right now. Selling $7 e-books and promoting cheap hyped programs won’t help you create a profitable business anytime soon. It’s obvious, right?
Sure, you can sell cheap products by the boatload if your marketing is up to scratch, but what is your overall strategy? Where do you go from there? After they buy your $7 ebook or $27 ClickBank product – what do you sell those many people next? And remember, you’re trying to sell your first-time buyers on additional products after their initial investment. That’s the whole point of list building. You’re building a list, right? good
Another thing you need to keep in mind when selling cheap e-books and affiliate products that play on emotions and offer the world for little investment, you will attract people who will be distracted as you continue to promote the same. Products down the line. This is why open rates on emails are dropping dramatically. After promising people a great new way to make money online only to find out when they go through the product they don’t get a damn thing. Why on earth would they want to buy anything from you again after that?
Think about it for a second…
Good marketing will never overcome bad math:
You would have to sell 100 copies of that $7 product to make $700. If you want to earn $5000 per month you will need to sell 714 copies, and that is without taking into account your advertising expenses. A day 24 sales is a tough cookie when you’re just starting out and I wouldn’t follow myself. It makes no sense to do so, and now we can see why the failure rate in this industry is close to 94%.
Just as a hypothetical, let’s say you want to earn a million dollars a year. Now let’s say you are selling a $10 product or generating a $10 commission for each sale. That’s 100,000 copies you need to sell each year of less ticket production. Is it possible? yes Admirable? Not a chance for bloodshed.
What if you are selling/promoting a product that generates $1000 per sale. Ok now you need 1000 sales a year. And what about selling/promoting a $4000 product, now you only need 250 sales a year to reach 1 million total. It’s a no brainer, right?
What if you sold 10 of your $10 products this month? You will earn $100. If you sell 10 products with $1000 commission you will clear $10,000 commission and with $4000 commission you will be banking $40,000 per month from 10 sales. And remember, the Internet is a very large place where people are actively looking to buy these high ticket products.
We also have to keep in mind that people who buy high ticket products are more realistic and less demanding. The truth is, you do the same marketing work for more profit. For low ticket or high ticket items, the process is very similar. You set the foundation, set up your autoresponder, create your website and generate traffic.
Selling high ticket products may take slightly different approaches within the details, but all it takes is tweaking your marketing and marketing to the right audience. Other than that – there isn’t much difference. In fact, realistic buyers of high-ticket items are far less dramatic than opportunity seekers looking for the next get-rich-quick program that they falsely believe will make them millions. I don’t know about you – but selling hot air is not how I want to brand myself. I want to promote a valuable product to serious people without playing on their emotions and advertising the BS hype that surrounds this industry.
“You make more money doing the same work when you sell high ticket products”
So you might be sitting there wondering “How can I sell high ticket products?” Well, the first step is to change your mindset. You need to stop targeting wannabe marketers who jump from opportunity to opportunity hoping to find some magic formula that will change their lives. They don’t. You will though. And you do that by finding already established business people who don’t sit on forums all day talking about how scary this business is and how hard it is to make a good living on the Internet.
There are literally millions of people out there looking for high ticket quality products to buy. These people understand value and believe me, they are not looking to buy crappy ClickBank products. They are 99% garbage, and you know it very well. So, if you, and I know that 99% of ClickBank products are garbage, why on earth would you want to promote these products to your list? It’s simple, you don’t.
Marketing high-ticket quality products can actually be much easier to move than low-ticket products because you’re promoting something that you know will bring great value to the buyer. You can’t say that about other products out there right now. And, if you feel good about what you’re promoting – your marketing will be good, it just makes sense!
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