# Excel Formula To Calculate Number Of Months Between 2 Dates How to Launch A Premium Rate SMS Service in Kenya Using Bulk SMS

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## How to Launch A Premium Rate SMS Service in Kenya Using Bulk SMS

Why you should start a premium rate service sending text messages to subscribers

More than 16 million people use mobile phones in Kenya. You are able to reach millions of people who are looking for information and are willing to pay you for it Bulk SMS . You will earn upwards of 2.78 shillings per SMS which, when you add the numbers, is quite a return.

How To Send SMS Using Premium Rate SMS How To Send Message Using Premium Rate SMS

Say we set up for you and show your subscribers how to SMS Gujarati language lessons:

(a) To introduce a customer to your service, you ask them to SMS the code word of their choice, say “Gujarati”, to 5242.

(b) After your subscriber sends a text message with the word “Gujarati” to 5242, he will be automatically registered to receive daily Gujarati text messages provided by you.

(c) you provide us with a list of SMS text messages in Gujarati text (30 SMS text messages for 30 days, 1 SMS text message text per day);

(d) every morning your customer will receive a text via SMS text message for the rest of the month;

(e) depending on the amount of SMS text messages per month, you will make above Kes 2.78 for each SMS text message received by your customer;

(f) For example, if you have 5000 subscribers, you will send 5000 SMS text messages per day. At the rate of Kes 3 per SMS text message, you will earn Kes 15,000 per day or Kes 450,000 per month. Kenya has over 16 million mobile users. Securing more than 10,000 users for your service is not difficult. do the math;

How to SMS Business Tips Using Premium Rate Service or Bulk SMS

Kenyans are becoming increasingly entrepreneurial, unfortunately dwarfing the sheer volume of transactions in the so-called “informal sector” and the corporate business that lays claim on the Kenyan population.

With a 40% unemployment rate (a figure that I think is a gross underestimate, especially when the authorities consider self-employment unemployment), many Kenyans want to get a second job, get an education.

Rich Kenyans are not employees but politicians with business interests and businessmen with or without political interests. Hence Kenyans are somehow enamored with business. This makes them very hungry for tips on how to succeed in business.

Outside of formal education books, the best-selling titles in the book market are management and self-help literature. As Kenyans get busy, tips on what they read from these books. There is a carvenous gap between desired and acquired business knowledge. You can fill this gap by using premium rate SMS.

Setting up a premium rate SMS channel

1. The first step is to contact a premium rate service provider.

2. In the first steps of completing the online registration form, you will need to provide your preferred keyword. If you’re going to send premium rate text messages with business tips, you’ll select relevant keywords like “biz” or “tips,” or something indicative of what the service is about. This is the word that subscribers will send via SMS to the short code we provide if they want to subscribe to your service.

3. The second step in the online registration process will be to read and understand the terms and conditions of the premium rate service provider. These are very important because they set how you will relate to Viva as an agent. Importantly, at the bottom of these terms and conditions is a schedule detailing the revenue sharing you will receive. Section 4 of the Terms and Conditions provides two ways in which you can be paid. Read them carefully so that you understand them.

4. The third step of the online registration process involves contacting the premium rate service provider.

5. Once the premium rate service provider confirms that it is available, you will pay your first month’s monthly fee.

6. Once the payment is made, Viva will proceed to contact our premium rate service provider to set up the keyword in our shared short code. Setups are usually done on Mondays and Thursdays.

7. Once the keyword is set up in the shortcode, we will send you an email confirming that the keyword has been set up. We will ask you to send an email message in MS Excel containing 14 – 30 SMS text that you want us to start sending with a short code. Each message should not exceed 160 characters (including spaces). We will also provide you with an online platform where you can monitor who has subscribed to our service, number of subscribers, number of SMS text messages sent daily and other important data.

8. The next step is marketing. You need to start advertising your shortcodes and keywords to the public. For example, you can place print ads saying “SMS Biz to 5242 to get daily inspirational teachings from the New Testament.”

9. There are many ways to advertise including radio, newspaper, classifieds, TV, or pay per click advertising.

10. When people see your ads, they will SMS the keyword to the short code and the short code system will register their numbers.

11. Every day, the system will send one text message (or two, depending on how you want it) to all the numbers registered in the premium rate SMS system.

12. At the end of the month, you calculate the amount due to you by visiting the section of your online platform on successfully delivered messages. Once you get the number of successfully delivered messages for the month in question, you multiply it by the amount per SMS that is left for you. This amount varies from Kshs 2.78 to 3.89 per SMS depending on the volume.

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