Excel Formula To Calculate 3 Pay Raise Over 10 Years Review of Deep Publicity Public Relations Course From Marcia Yudkin

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Review of Deep Publicity Public Relations Course From Marcia Yudkin

I have always had a healthy respect for Marcia Yudkin. He is one of the most famous publicity experts on the web today. I have previously purchased his public relations (PR) books and was pleased with the content they offered. But when I heard about his new course, Deep Publicity, I seriously thought it was going to be a rehash of everything he had already published.

In fact, it hit me moments before I entered. I mean, I can buy the individual books included in the course for about $80. Could the information contained on 10 CDs be *that* valuable? I decided that – like any other information product I buy – I would put it to the test. If I can use what Marcia produced to get more feedback from my promotional efforts, I’d call it a worthwhile product.

what you get

When my package arrived in the mail, I found a spiral-bound, soft-cover edition Marcia’s Makeovers: 24 Press Releases Transforming From So-So to SizzlingThird edition of his book 6 Steps to Free PromotionA case study booklet Promotion for Profit: A Practical, Strategic Casebook. Also included in the package were 10 CDs with information on everything from basic PR techniques, sparking local coverage, press release writing tips, brainstorming sessions and more.

I immediately dug in to see if I could learn anything new to increase my exposure.

6 Steps to Free Promotion

I have to admit, at 287 pages, this paperback was pretty complete. I only got to page 26 before starting the dog-earing pages that provided information I was sure I’d want to return to later. Logical and well laid out, this book goes through the various steps including getting started, writing for publicity, speaking for publicity, honing your PR skills and more. Along the way, Marcia is careful to give many ideas and examples. Because it is written in Marcia’s classic, conversational style, it is easy to read and understand.

Deep Promotional CDs

Now I know why so many people love CDs. Marcia was a wealth of information, especially on how to write a press release, exactly what to include, what not to include, the inside tricks she learned and what really makes reporters tick. I have several pages of notes from the 10+ hours of audio training I received.

Marcia’s Makeovers: 24 Press Releases Transforming From So-So to Sizzling

What I loved about this spiral-bound book was that Marcia not only provided before and after shots of the press release, she commented on why the original changes needed to be made and what inspired her to make the changes she did. For me, knowing why is sometimes as important as knowing what needs to be done. It was very helpful.

Promotion for Profit: A Practical, Strategic Casebook

This booklet contains 17 mini-case studies of real-world experiences of getting publicity. It was a great resource, but didn’t do much for me personally.

How I started

After listening to four CDs and reading 3/4 6 Steps to Free Promotion, was on my mind. In one CD, Marcia mentions using statistics as ideas for press releases. I remember an article I wrote a few years ago about the fact that keyword phrases are getting longer and how this seriously affects SEO copywriters. I found the source of the data, pulled out the old article and started working on the conversion.

Using ideas from Marcia’s CDs, samples and checklists 6 Steps to Free Promotion And with examples from the press release change book, I was able to come up with a powerful headline and article that I thought Internet- and advertising-related news would value for its readers.

Distribution

I’m always wondering where to distribute my media releases. Marcia makes it a little easier by including a link to her resource page. While it offers a comprehensive list of distribution options, it does not give any sort of rating or recommendation for distribution outlets. I wanted to see which one he thought and why. A list is nice, but without any guidance on which one(s) to choose, I find myself asking the same questions about distribution that I had before.

Don’t be strict about writing an in-depth promotional press release. Marcia also covers the world of guest authoring, speaking and other PR opportunities. By listening to the CDs, you can learn exactly what to do/say and what not to do when creating certain press events, developing newsworthy ideas, promoting them to the press, and much more.

Overall, my release written after completing Marcia’s Deep Publicity course turned out better than any I had written before. I got about 24% more pickups than the releases I sent before. Not bad!

Do I recommend Deep Promotion? Yes! Whether you’re a novice or a copywriter with 20+ years of experience, like me, you’ll find a lot of valuable information in this product.

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