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How To Win Big As A Beginner In 2021: Two Things You Must Focus On
If you focus on your mailing list and your product, you’ll make faster progress than someone who tries to do too many things at once.
Done well, your mailing list will bring you lots of qualified traffic and your products will put cash in your bank account. First, let’s look at your mailing list.
1. Your mailing list
Your mailing list or general list or contacts or audience or subscribers is one of your most important online assets. From your list you will get your first customers.
You build your initial list by reaching out to all the people you know, ie, classmates, colleagues, co-workers, co-workers, former classmates, ex-colleagues, friends, friends of friends, acquaintances and complete strangers.
Reach them through calls, text messages, email, one-on-ones, and social media like Facebook, LinkedIn, and Twitter.
When you’re starting out, the most effective way to reach them would be one-on-one at malls, churches, mosques, conferences, and other events.
Start with small talk, without trying to be too prescriptive. Ask them how life is for them, what they’re up to now, and share what you’re up to yourself.
For complete strangers, you can break the ice by asking what they do for a living. You can ask about their other interests and if they are visitors or if they live around the area you are visiting.
Keep relationships and conversations ongoing and warm to build rapport. In the process ask for their phone number and/or email address and start sending them relevant information based on their areas of interest.
You need between 100 and 250 names to get started. According to Joe Girard, author of How to Sell Anything to Anyone, everyone on the planet knows at least 250 other people.
As your list grows, you may need a Contact Management System (CMS), or CRM (Customer Relationship Management) system.
A CMS makes it easy to manage your list and will be indispensable in analyzing your customers’ performance in areas such as mail opens, click throughs, and lifetime value to name three.
There are many CMSs out there, from the more sophisticated and expensive ones like Kip (formerly InfusionSoft), ClickFunnel, Ontraport, Kazabi, and Drip, to the relatively affordable ones like Vonja, Constant Contact, ConvertKit, and MailChimp, to name a few. little
Each CMS has its pros and cons or pros and cons, but as a beginner, I recommend you go with MailChimp.
MailChimp is unpredictable, easy to use and above all, allows you a free plan of up to 2000 subscribers.
You need the free plan if you haven’t started making money yet.
However, having said that, you don’t even need a CMS to begin with. You need a Microsoft Excel sheet to store your audience’s contact information, the key to which is the email address.
To manage your list and continue to reach more potential customers to increase your traffic, you also need your smart phone, WhatsApp and other social media accounts, especially Facebook.
To establish your credibility and gravitas, build strong relationships and relationships, let your contacts know what you’ve accomplished.
For example have you written a book or books? Brag and talk about them. That’s where your products come in.
Let’s take another look at your product.
2. Your Product
Your product is one of your most important assets online.
Your products and mailing list are two sides of the same coin: your online business.
Your product can be in the form of a book, an eBook, a guide, an article, a checklist, a cheat-sheet, an app, a code, or a training course.
Courses are popular online because they are easy to sell digitally as PDF, MP4, and MP3 and at ridiculously high margins.
People are always looking for ways to improve their lives so courses are very useful.
As a beginner you need a good product as a course.
Although the course can be basic, intermediate or advanced, as a beginner, you will go through a basic (entry-level) course.
An entry-level course is something that is low-cost but solves an immediate problem for your target audience.
You don’t need anything complicated, sophisticated or academic. You need a product (course) that solves an immediate problem.
For example, if I am thirsty and you have water to sell, I will gladly buy it to quench my thirst (immediate problem).
If for example I have an itch and you have a balm that can immediately relieve my discomfort, I will gladly pay you.
So link your product to your target audience’s immediate problem, not a future problem, and you’ll not only win, but win big in 2021.
Online marketing experts talk about funnels. Your entry-level product will be one of the top funnel’s most valuable assets.
Although the actual mechanics of creating a product like a course, is beyond the scope of this article, there are basic things you need to know at this point.
To be successful with your product (course), ask your audience what they are struggling with to find out their pain points.
Then ask them more, let’s say I develop a product that solves your problem, would you be willing to buy or pay for it?
If 3 – 10 of your audience members say “yes” and better yet are willing to pay you up front, you’re home and dry.
In short, if someone in your target audience is willing to pre-pay for your still-undeveloped product, it means your product idea is good.
The process of trying to find out if your target audience is willing to pay upfront for your product is called proof of concept.
Once your product idea is validated, go ahead and create the product. This is what you should do as a beginner.
Let me repeat, when your audience members are willing to pre-pay for your product you are on solid ground.
Another way to create a product is to go ahead and create one based on your gut feeling and start selling without including your target audience in the beginning.
It can be a bad idea if you spend a lot of money creating a product only to find out there is no market for it.
Involving your audience in co-creating your product is a good ideal to follow.
It said; However, know that there is no perfect way to do something online and offline.
What works and is working in the market you serve. Don’t try to reinvent the wheel.
For example, I created my first two products, a book writing clinic and an internet business mastery course, based on gut feelings.
Both courses have been more successful than I expected, with one hundred and fifty students enrolled in both.
So go ahead and create your first product, for example a course that you can sell for between $19 to $99 per student.
Depending on your target audience, your approach and pricing will vary but the principles remain the same.
Once you’ve created a successful entry-level product, you can add more features and benefits and upgrade it to an intermediate-level product as time goes by and your experience and confidence grow.
This article assumes you have attended some type of training that shows you the basics of how an online or internet business works.
If you haven’t, you should because there are so many moving and changing parts that going it alone is not only fool hardy, but money wise but pound foolish.
Good luck my friend as he goes on to win big as a starter in 2021.
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