Excel Formula If Cell Contains Any Text Then Return Text Website Developers Guide – 3 SEO Tips For Web Design

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Website Developers Guide – 3 SEO Tips For Web Design

What is the central driving force behind a successful e-commerce website? While every detail about your business website counts, proper search engine optimization is an important driving force towards business website success. Successful online businesses use SEO to drive targeted traffic to their website. When it comes to e-commerce websites, there are two types of SEO: on-page optimization and off-page optimization. I’ll take you through on-page optimization. Also known as SEO for website development.

On-page optimization includes title tags, header tags, anchor text, and overall content. As a business website developer, your goal is to ensure that search engines can see your website and index it under relevant search terms. To accomplish this, there are three important SEO tips that every web developer should know.

1. Market research. Study your market niche inside and out. Who are your most successful competitors? Follow them and learn from the best. I don’t mean to be a copycat. I tell you to find what works and make it better. Find out how your competitors are succeeding. For example, what keywords are they using? Are they driving traffic through free or paid methods? What do their websites have in common? Look for similarities in layout, color scheme, title, header text, anchor text, and so on. All of these will give you an idea of ​​how you need to build your website.

2. Keyword research. Find out what keywords successful competitors are using in your niche. Their keywords are the title, header, and first few words in the domain name. Find out what keywords people are typing into major search engines like Google and Yahoo. This is very important. Ideally, you want to spend about 3 days to collect enough data. It helps to take notes and organize them using Excel. Also, keyword tools like Google’s own Keyword Tool and SEO Toolkit are perfect for this job. They contain the latest and most accurate data and they are free.

As a guideline for choosing keywords, try to focus on keywords that are more specific to your niche. Choose keywords with low competition. It helps your website to be found in search results. For example, say you are selling shoes. “Shoes” is a common keyword that you have a really hard time popping up in search results. Choose relevant keywords with low competition such as running shoes for men, tennis shoes for women, dress shoes for prom night, sandals for the beach, kitchen clogs, kids hiking boots, 2 inch pumps, petite high heels, etc. One thing you should. Using name brands like Nike or Reebok. You can use them for organic search results, but paid advertising campaigns such as Google AdWords for certain name brands are not allowed.

3. Maintain keyword relevance. Now that you’ve done keyword research, the third thing you need to do is maintain keyword relevance. Google, Yahoo and other major search engines rank highly for relevant content. Relevance is the foundation of success as a business website. Your title, header tags, body content, anchor text, the content of all your linking websites, they should all be keyword rich and share a common theme.

SEO is critically important to website development, but it is only 30% of overall SEO. As an internet marketer, off-page SEO is a grueling, never-ending journey through trail and error where the winner takes all. For the dedicated marketer, it’s a rewarding addiction.

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