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## Calculating the Link Juice (Value) Of Backlinks to Webpages – Manual and Software Options

A backlink is a link from one webpage to another webpage. An internal link goes to a webpage of the same website while an external link goes to another website.

Link juice is the currency of backlink value. Each link acts as a recommendation or vote. The total value of the link juice coming to a webpage gives proof of its authority or reputation. If the receiving page has outbound links, the link juice flows out again and is distributed equally.

Backlinks are not of equal value. Google tells us through their spokesperson Matt Cutts, that the algorithm for determining the link value from a link depends on the reputation of the link page (PageRank) divided by the number of outbound links. There is little reduction required otherwise the system will explode.

The number of inbound links to a webpage can be determined by searching for ‘link:pageURL’. Results vary for different search engines. Google tends to show a relatively small number because it only returns links with a PageRank of at least 3 or 4. My favorite search engine for this purpose is AllTheWeb.com. It will be possible to visit each linking webpage and determine its PageRank and number of outbound links. However, this would be prohibitively time consuming.

**Backlink Check Programs:**

Link Popularity Checker: A free program that finds all backlinks on website homepages on AllTheWeb, AltaVista, Bing, Google, and Yahoo.

Site Popularity: Finds the number of inbound links to a URL (homepage or internal page) on Google, Yahoo, AllTheWeb and Altavista. The free version displays a maximum of 10 URLs.

BacklinkWatch: This is a free program that finds all the backlinks on a webpage and the anchor text, PageRank and outbound links on the linking page. It provides no means to calculate the value of each link and no facility to export data.

SEO SpyGlass: Detects all links on a webpage in the search engine(s) of your choice. The program then looks at each inbound link for several factors. By including the linking page’s PageRank and the total number of outbound links, the program will calculate the link value of each inbound link on the webpage by dividing the linking page’s PageRank by the total number of outbound links. As described above there is a small drawback. It is possible to highlight all the data and copy it to a spreadsheet like Excel. The total link value of all inbound backlinks can then be determined by summing.

**Category Tracking Programs:**

Link Assistant’s Rank Tracker: This program finds the top webpage of a website for a list of keywords in the search engines selected by the user and records its current position. Changes in status over time are presented in tables and graphs.

Those involved in backlinking campaigns should monitor progress with a selection of the above types of programs. Otherwise they may engage in potential economic activity.

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