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4 Steps To A New Raving Hot Product Launch
Ready to launch your new product? Here are 4 important steps you should follow to ensure a successful product launch.
1) Create pre-launch buzz
Create a pre-launch page and do some advertising for it. On the page, you can have a countdown counter that creates anticipation. Also, it’s a good idea to have an opt-in form for the free pre-launch report you create. In this pre-launch report, state the ‘why’ of your product, but not the ‘why’. This will leave your prospects craving for more and they will eagerly await the launch date.
2) Find qualified joint venture partners
Find ezines and email the owners, asking them if they would like to do a joint venture with you. If they agree to promote your product you can give them a share of the profits. Everyone wins! Make sure they have responsive customer lists.
3) Test your marketing system
Make sure all your ordering, thank you pages and contact forms are working properly. Go fully into your marketing system and order your own product to experience what the customer will experience. Ensure a seamless procurement process.
4) All out on launch day!
Follow-up with your joint venture partners on launch day. If you have a list, release them and announce that your product is live. If you have done a good job in your pre-launch marketing and have acquired good joint venture partners, this is the day where you collect huge profits!
These are the 4 steps that ‘gurus’ use to launch their products. It’s very hard to go wrong with this proven formula.
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