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## How to Read Your Way to Speaking Success

The most important thing a speaker can do to enhance their career is to become an authority in their specific subject area. You want to get to a point where people automatically think of you when they’re looking for information on your topic or when they’re looking for a speaker for your event.

To do this you must read widely in your field. I believe that speakers are leaders and leaders are readers. If you haven’t read it, listen to the tape or lecture. You should learn everything about your subject and more.

When you read widely you give yourself a distinct advantage over those who don’t. And there are a large number of people who don’t read.

Statistics show that the average person reads less than one book a year after high school graduation.

* 58 percent never finish a book they start.

* 90 percent of book buyers never read beyond the first chapter of a book they start.

* 20 percent of the population buys 80 percent of all books purchased.

Many people who read do so in order to be able to function adequately at work. A few study to excel in a particular field of knowledge and a large number do not. Looking at these statistics you can see that if you are a voracious reader you have a winning edge over others.

When you stand in front of an audience to give a speech there are many assumptions involved. Audiences assume you know what you’re talking about and have something meaningful and beneficial to give them. On your part, you must assume that you are an authority on the subject and that you have more expertise and knowledge than your audience. The only way you can be confident in this estimate is to read and study your subject thoroughly.

I suggest that you set aside at least half an hour of study per day. An hour is good but you may want to start with half an hour until the habit is formed. Make it something sacred and don’t ignore it except for the most serious reasons. You will soon reach a point where you know more than you need to know when giving a speech. This will boost your confidence and help you when someone in the audience asks you a question when you have to answer tentatively. Your comfort in answering questions will impress people and leave people believing that their assumptions about you being an expert were correct. Your reputation as a knowledgeable speaker will begin to grow and so will your career.

Watch Mike talk about humor and stress (5 minute video) http://motivationalplus.com/cgi/a/t.cgi?video

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