# Excel Discount Formula If Over A Certain Amount Of Hours How to Read Your Way to Speaking Success

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The most important thing a speaker can do to enhance their career is to become an authority in their specific subject area. You want to get to a point where people automatically think of you when they’re looking for information on your topic or when they’re looking for a speaker for your event.

When you read widely you give yourself a distinct advantage over those who don’t. And there are a large number of people who don’t read.

Statistics show that the average person reads less than one book a year after high school graduation.

* 58 percent never finish a book they start.

* 90 percent of book buyers never read beyond the first chapter of a book they start.

* 20 percent of the population buys 80 percent of all books purchased.

Many people who read do so in order to be able to function adequately at work. A few study to excel in a particular field of knowledge and a large number do not. Looking at these statistics you can see that if you are a voracious reader you have a winning edge over others.

When you stand in front of an audience to give a speech there are many assumptions involved. Audiences assume you know what you’re talking about and have something meaningful and beneficial to give them. On your part, you must assume that you are an authority on the subject and that you have more expertise and knowledge than your audience. The only way you can be confident in this estimate is to read and study your subject thoroughly.

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