Enumerate How A Firm Formulate And Implement Its Growth Strategies Utilizing Offline Marketing Strategies For Online Business Growth

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Utilizing Offline Marketing Strategies For Online Business Growth

Because it is relatively easy to start and operate a web based business many of their owners completely ignore any non internet based marketing mediums. Of course adding some offline marketing strategies to an already successful online marketing campaign can do wonders for your business. In fact we go so far as to say that if you are not currently using offline marketing methods you should look into it. With a little creative thinking, well-placed confidence and properly placed promotional items, you can effectively promote yourself nationally.

Two recommended offline strategies

The strategies we’ve listed below can be used as effective ways to incorporate offline marketing into your overall marketing plan. Applying these will increase exposure and possibly sales! Let’s get to it.

Offline Strategy #1 – Host Seminars

Of course, to do this you need to consider a few things. Are you good at what you do? Is it good enough to educate? And are you passionate about what you do? With these two elements you can create greater awareness of what you do in the public eye by educating others on the unknown secrets of your industry.

Seminar examples

Maybe you are an excellent copywriter? Perhaps you have mastered how to become a consistent affiliate sales leader? Are you good at creating graphics for web sites, logos or etc?

I think from the list above you can easily get the point I am trying to communicate. Each of the things in the above list are assets that can be taught to those who seek to learn. It’s really a market for your information and it’s just a matter of determining the perceived value of learning.

Perceived value will determine what you can typically charge for seminar admission. In most cases you will find it to be anywhere from $20 to $2,000 or more. However, for our purposes and keeping in mind that this is your first seminar we will try to make it free or very low cost.

process

By creating a no-cost or low-cost seminar you can attract more participants while definitely establishing yourself as an expert. Of course you should make sure you have a plan for collecting email and/or other contact information. A general idea would be to add them to a newsletter and/or information course. In both cases they should become part of your marketing funnel and eventually have the chance to become a customer.

Offline Strategy #2 – Promotional Items

When you think of this strategy we want you to think of a business card. Just in this case it can be a very different shape and size. I mean if you think about it would your company’s contact information qualify as any business card on it? Some common items used for this type of promotion are mouse pads, pens, coffee travel mugs and bumper stickers. Keep your target demographic in mind and try to use items that appeal to them.

By adding these two offline strategies to an already successful marketing plan, you can expand the reach and scope of your marketing efforts. This two prong approach can easily increase your exposure and ultimately lead to more sales. With a little creative thinking you can make more impact using offline and online marketing.

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