Enumerate How A Firm Formulate And Implement Its Growth Strategies How to Build a List of Email Subscribers – The Basics

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How to Build a List of Email Subscribers – The Basics

How to build a list of email subscribers is often a question asked by marketers relatively new to internet marketing who have heard on the grapevine that “the money is in the list”, while this is absolutely the case, starting to build a list can seem overwhelming. Like a very challenging task without proper information.

In my opinion, building a responsive list of customers should be the No. 1 goal of any successful marketer. This article will cover the basic starting point and highlight what is required for building your list. Once this is digested and the basic framework laid out, traffic strategies and advanced strategies can be implemented as part of your business development.

Create a topic or niche

Pretty self explanatory but having a clear idea of ​​what you want to market and your target market is extremely important. Once you’re comfortable with your target market, keyword research is critical to using 10-12 long tail keyword phrases after you’ve set up basic list building systems. Ideally these keywords should not have more than 100,000 competing pages in “exact match” Google search results and by enclosing the keyword phrase in “keyword” quotes Google will display the number of competing pages for that exact phrase. It is important to make sure that the niche is able to provide keyword terms that can be ranked after you set up the basics here.

Offering a free product or service (bribe or bait)

To get a visitor to provide details of your name and email address you must offer a “bribe” or incentive to them to take action. The niche market in question will require a free report or a valuable PLR ​​giveaway or software download and must be related to the topic, for example, offering a free “How to Get Six Pack Abs” may be of little interest to some. “Dog Training” information.

Auto responder

This is a system that provides your customer with a series of follow-up emails after your visitor opts in to join your list. Now take the time to carefully research the different options available to you instead of down the line because changing autoresponders can be very difficult so choose wisely from the start.

Click the page

This is the page where you place your opt in form to enable visitors to subscribe to your offer. Squeeze pages now increasingly have video opt ins and the quality and strength of the message will determine your success, a bad squeeze page may not get you any new subscribers while a strong page may achieve 60 – 70% success.

Follow the email series

Now you have your customer opt in to receive your information. It is imperative that you only provide genuine information or advice and build trust and respect before you attempt to sell anything. My own philosophy is to over deliver wherever possible and as you become more experienced you will receive PLR ​​gifts you can pass along to your list for free and this is a great way to build trust and your own brand. Some marketers work on the law of averages and bombard the list with endless emails recommending everything possible, this may work for some but in my opinion becoming an expert in your field and helping others with your knowledge and advice is a much more satisfying way. Make a living and if followed, that can build a sustainable business.

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