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## SEO Myths – Value of Page Rank

A lot of noise even in small things! Google’s Page Rank is probably the most hyped non-issue that has sent webmasters down the slippery slope of misinformation that I’ve seen in a long time. Google Page Rank is a value displayed in Google’s toolbar that ranks a website based on the amount of incoming links. The actual formula is a bit more intensive and capitalizes on the value of each page based on inbound vs. outbound links via standard deviation and algorithmic equation. Many speculate that higher PR, better search engine results (SERPS) and associated traffic benefits. This is absolutely wrong.

Page rank has the smallest if any value towards the Google algorithm count for SERPs. Check the PR of any top ten search results, I’m sure you will see many sites that have low page rank but high SERP (#1). Links are important for increasing traffic, keyword rich anchor links are an important factor in search engine results, but generic links that generate PR, are not the be all end all.

So if you’re buying links or selling links for link sake, you’re taking advantage, and buying and selling on miss-information. Do the test yourself. “Allinanchor” or “inachor” means links related to keywords are important. Direct links to PR values and site rankings. Not a major issue. Save your money by going for page rank. Focus on fresh content, and improving the site, as well as linking with keyword anchor links.

Find out more about SEO and linking in the next article. Proper links

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