Enter A Formula In To Display The Owners Draw Percentage 10 Elements of a Successful Web-Site

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10 Elements of a Successful Web-Site

There are hundreds of articles and thousands of tips on how to make a website a success. True, websites vary greatly in content, style, focus and n-number of other aspects. Consequently, there may not be one great formula or key success factor. However, if we take a closer look at successful web-sites – some features are different, features that are common to almost all successful sites.

A successful web site, obviously, is able to attract quality visitors and retain them. The core of this attraction is its content. However, content alone is not enough – just as a good product needs good packaging, a successful site needs elegant presentation and promotion.

In this article, we discuss 10 basic elements that can significantly contribute to the success of any website.

1. Contents

No matter if you have a business site or a personal page, you need to give people a reason to stay on your site – the first question a visitor asks – “What’s in it for me?”

That doesn’t mean you have to give away freebies – programs, books, tickets, vacations, etc. – This means you have to offer something. That “something” could be:

  • Information
  • Utilities (bulletin boards, search engines, directories, etc.)
  • entertainment
  • advice
  • Help with the problem
  • Opportunities to network with like-minded people
  • Links to useful sites

Remember, a successful site is a useful site. It should include:

  • Information that is considered to be ‘useful’ by its visitors (community).
  • The information is unique (ie not available elsewhere or difficult to find).
  • Information is fresh (ie updated regularly)

2. Overall appearance

Your home page is your billboard or store front–it creates an immediate impression on visitors. Given the importance of first impressions, as we are all aware, this must be seen:

  • clean
  • disorganized
  • Professional
  • Attractive

Don’t be stingy with white space, spread them out as needed. Aim to “slow down” rather than overwhelm. Too many flashing lights, animations, colors, drop-down boxes, graphics etc. are distracting. It’s like those stores that play loud, frenetic music–your heart rate rises, your stress level rises and you want to get out – fast!

3. Speed

In this age of impatience – an average visitor spends no more than 20 seconds evaluating your site. You can well imagine what happens if a visitor spends that precious 20 seconds on a blank screen slowly loading multiple images.

So you should make sure that your home page loads as quickly as possible, at least. That means no big, flashy graphics.

Keep reminding yourself that your front page is like a billboard. While driving your car, you don’t have time to read detailed descriptions or admire complicated pictures on billboards. Signs flash past you and make an instant impression.

Your web visitors are also ‘flashing past’, so keep your front page simple and fast.

4. Graphics and layout

Your home page’s graphics and layout contribute to that first impression–think about what image your site is trying to convey and make sure everything on your site contributes something to the overall image.

If you have a serious business site, you don’t want gritty cartoons on your front page – but if you have a sports site,

Then the cartoon can be an integral part of the image.

Graphics are what eats up your site’s loading time. A rough rule of thumb to determine a good loading time for a page is to keep the entire page around 50 Kb. Images must be between 6 and 8K. Each additional 5K can add one second to loading time.

If in doubt, right click on the image and then click on “Properties” to get the size of the image.

Color is also an important part of your site; Colors have different effects on our emotions:

Reds and oranges stimulate the senses and increase the heart rate, blues and greens are more relaxing. Yellow reminds us of sunshine and is a happy color

Consider the effect you want to create and choose an appropriate color. When reading Western texts, the eye travels from the top left of the page, across and then to the bottom right. Remember this when you place graphics on your page.

Any graphic image with a directional aspect should be positioned to show up in the most important part of the page. If you have a picture of a bird in the upper left corner of your page, make sure it is facing inward and its beak is leading the eye to the center of the page, not away from it.

The same applies to all graphics:

Faces should be ‘seen’ in the center of the page. Cars should be ‘parked’ facing the center of the page. Streets, neck ties etc. should all lead the eye from left to right or from top to bottom.

This is why you should keep your navigation bars down

The left side of your page – this keeps them consistent

Visitor’s field of view.

5. Readability of text

This doesn’t refer to the words you use (we’ll look at them in detail later) — but to the way the words look on the page. Going back to the billboard concept, your words need to stand out on your page – you need to surround them with plenty of white space.

A dark background makes you feel cramped and has a depressing effect on your mood. Certain colored backgrounds make text very difficult to read; Purple, orange toning and red eye dazzle.

The color of your text is just as important–different browsers read colors differently–be aware that what looks good in one browser may be invisible in another!

Take text from newspapers and divide your text into columns for easier (and faster) reading–even two columns are better than one slab of text covering the entire width of the page.

Another element that contributes to text readability is the font you choose. Plain fonts (Arial, Times New Roman, Garamond and Courier) are easy to read. Fancy fonts are fine for headings, but not for full pages (imagine trying to read a whole page in Gothic, Script, Westminster, or Cloister). Your eyes will quickly tire of the effort involved and you’ll be reaching for the back button!

6. Each page structure

You need to make your page as easy for visitors to read as possible and that means breaking it up into small ‘chunks’. We have already looked at the need for columns, (which divide the page vertically); You need to divide your page horizontally using headings and sub-headings.

7. Fonts

Select (and paste) the font for all your headings and sub-headings. Headings don’t need to have a different font (go one size up for headings, and then use bold for all headings and sub-headings).

This way it is easy to identify which is the heading (large and bold) and which is the sub-heading (same size but bold).

The purpose is to make it easy for your visitors to look at your page and make out what the main points are. If what they see interests them, they will sit and read.

To draw attention to other important points, you can highlight them by placing the entire sentence in bold or a different color (or both). However, be careful with the colors you select: Some are very hard to read–even on a white background.

8. Navigation

Navigation is one of the most important aspects of any web site – arguably the most important. No matter how good a site looks, and no matter how useful information it provides, without a sensible navigation plan, it only manages to confuse visitors and drive them away. A simple, logical, understandable navigation plan can increase your number of page impressions, increase return visits, and improve your “conversion rate” (the number of visitors who “convert” into customers). This is an important aspect of site design that has a direct impact on the bottom line.

The core of any good navigation plan is:

  1. Tell people what’s available on your site
  2. Help them get to the parts they need quickly
  3. Make it easy to request more information

Use a well-structured navigation bar. It should run down the left side of your page, for two reasons:

We’re used to reading left-to-right and top-to-bottom. We’re used to finding navigation bars on the left of web pages — why buck the system (especially when it works)?

It’s also a good idea to have a short nav bar near the bottom of the page on a long page (just Home | at the top of the page will suffice).

When you find a system you’re happy with, use it on every page so your visitors know where to find information. Greater consistency leads to better readability

and ease of use.

9. Privacy Statement and Testimonials

Credibility is an essential part of any business site, especially

In the unknown world of the Internet. You must ensure that your potential customers feel confident when dealing with you. Transparency and openness are the cornerstones of lasting trust – so tell people what you’re doing to protect their interests. Specifically, how you are protecting their privacy. It is advisable to have a separate page detailing your policy towards their email addresses; How you accept orders; how you collect information; who has access to this information; How you use information collected from children and so on.

Visitors also want to know that real people have used your products or services, so it’s worth asking your satisfied customers if you can cite any positive comments they’ve made about you. Don’t be afraid to ask for testimonials–we all want to know that our opinions are valued.

Set up a separate page for testimonials and offer to include links to your customers’ pages in exchange for using their comments. This is one of those “win-win” situations

10. Words

Now we come to one of the most important elements. If this part is wrong, the rest of your efforts will be largely wasted. How many times have you been impressed with the initial appearance of a site only to be disappointed by bad spelling, careless grammar and punctuation?

This reflects badly on the site owner and indicates that whoever is responsible for this page is careless, lazy, unprofessional or all of the above! Would you hand over your hard-earned money to someone who doesn’t care enough to check the expression of your site?

  • You can take steps to improve your writing skills
  • You can assign someone to proofread and edit your work
  • You can hire someone to write your pages for you

conclusion

This column is too short for a detailed discussion. There are many places on the web that will help you with all the elements discussed above. Check them out, even if you hire a professional web-designer. A successful web-site is a prerequisite for a successful e-commerce venture – so invest more of your time and resources in the web-site. It will definitely pay rich dividends in the future.

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